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2 min read
Telemarketing - Aug 26, 2021

Case Study: Big Insurance Company Increases Outbound Telemarketing Sales 79.9%

Using Value-Ad’s Smart Lead Allocation, the Singapore division of one of the world’s largest property and casualty insurance companies recently increased their Outbound Telemarketing sales by an...
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9 min read
Marketing - May 27, 2021

Case Study: Value-Ad increases Digital Leads Conversion from 0.5% to 15%

Lead generation, and the quality and quantity of leads generated, continues to be a huge source of frustration for many marketers and salespeople.
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6 min read
Bancassurance - Mar 25, 2021

What are the benefits of using lead management for a salesperson's existing clients?

A key component of lead management is lead assignment. This is making sure that the most suited salesperson* is assigned to look after the lead.But if the sales opportunity is already assigned to...
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