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7 min read
Telemarketing - Dec 29, 2020

Why Smart Lead Allocation is Not Propensity to Buy

Propensity to Buy (PTB) models are widely applied to increase sales, and involve crunching customer data (potential or existing) to determine their potential to buy a particular product. This...
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7 min read
Managing Leads - Dec 7, 2020

CRM and Lead Nurture vs a Lead Management tool

What can you take to the bank?
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6 min read
Telemarketing - Nov 17, 2020

Expert Round-Up - Ways to Drive Outbound Telemarketing Sales Part 2

Our Round-Up series is based on collecting and collating insight from industry experts on how to solve industry problems.The question we posed for this Round-Up to Outbound Telemarketing gurus*...
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