Case Study: Big Insurance Company Increases Outbound Telemarketing Sales 79.9%
Using Value-Ad’s Smart Lead Allocation, the Singapore division of one of the world’s largest property and casualty insurance companies recently increased their Outbound Telemarketing sales by an average of 79.9% over 21 months.
Big Insurance Company* serves clients of all sizes with traditional and specialty insurance products. Their Singapore division was looking to increase personal insurance sales to credit card holder leads supplied by a large bank, using their current outbound call centre agents, and existing technology.
Key Challenges for Big Insurance Company’s Outbound Call Centre The challenges Big Insurance Company* were facing include:
Competitiveness of Singapore’s insurance market where many companies compete for the same clients and revenue
Stagnation in the growth of sales
Prospect fatigue i.e. leads have been contacted many times by many companies.
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